Use case: Ecco brengt de winkel tot leven met digitale 'Spin the wheel' coupons

In ECCO stores, the physical shopping experience was enhanced with a digital layer – also called “phygital marketing.” Customers present in the store could join a digital campaign and have a chance to win prizes.

The digital “spin the wheel” coupon was created with Coupontools. ECCO carefully set the odds so that the grand prize could only be won once. Thanks to the software, each recipient could use the coupon only once, ensuring fair play.

The campaign was promoted in-store with posters. Visitors could text “Spin ECCO” to a short code. In reply, they automatically received an SMS with a link to the digital coupon. The link could be opened directly on their smartphone, and the coupon could then be played in the browser.

This way, ECCO combined the excitement of an in-store promotion with the speed and convenience of digital coupons, fully supported by Smstools.