Become an SMS Reseller — white-label platform with API access and wholesale pricing.

White label SMS platform

White label SMS platform for agencies, enterprises and software providers. Resell SMS to your clients under your own brand, logo and pricing — powered by our gateway infrastructure.

Talk to a reseller specialist →
  • White-label platform
  • Wholesale pricing
  • API access
EU-based support
GDPR compliant
EU servers
Fully white-label
Unlimited client accounts
White label SMS platform

Who is this for?

Our white label SMS platform is built for four types of partners. Each gets full access to our gateway infrastructure, under your own brand.

For agencies

Resell SMS as your own service

Marketing, digital and communication agencies that want to offer SMS as a branded service to their clients — without building any infrastructure. You set your own pricing, we handle the delivery.

  • Your logo, your domain, your pricing
  • Earn margin on every SMS your clients send
  • No technical setup required
For large enterprises

A branded SMS platform for your divisions

Large organisations that need a centralised SMS platform deployed under their own brand for internal teams, subsidiaries or regional divisions — with separate accounts, reporting and billing per division.

  • Single platform, multiple sub-accounts
  • Branded interface for every division
  • Centralised billing with per-division reporting
For existing SMS resellers

Upgrade your outdated SMS platform

Already reselling SMS but on an old or unreliable platform? Switch to our white label solution — keep your existing clients, your own URL, your own pricing structure and optionally even connect your own SMS gateway routes.

  • Run on your own domain and branding
  • Set your own per-SMS pricing
  • Optional: connect your own gateway routes
For software providers

Add SMS to your platform, earn on every message

CRM, ERP, helpdesk and SaaS companies that need messaging capabilities for their clients. Integrate our SMS gateway via API — your clients send SMS through your platform, you earn a commission on every message without managing any telecom infrastructure.

  • REST API integration in hours, not weeks
  • Earn commission on your clients' usage
  • We handle compliance, routing and uptime

Not sure which model fits you? We'll help you find the right setup.

Talk to a reseller specialist

White label SMS software features

Create sub-accounts for your customers or staff.

Sell SMS credits at your own rates.

Brand the SMS service with your colors and logo and URL.

SMS software features customized to your needs.

Wholesale SMS pricing for resellers

Buy SMS credits in bulk at wholesale rates. The more you send, the less you pay per message. Ideal for high-volume senders, resellers and businesses with large customer bases.

  • Volume discounts that scale with your business
  • Transparent pricing with no hidden fees
  • Pre-purchase SMS credits — use them when you need them
Talk to a reseller specialist →
Volume pricing auto-discount
  • 1 – 10,000 SMS
  • 10,001 – 100,000 SMS
  • 100,001 – 1,000,000 SMS
  • 1,000,001+ SMS
POST https://api.smsgatewayapi.com/v1/message/send 
{
  "to": "32471123456",
  "message": "Hi John",
  "sender": "Smstools"
}

// { "id": "msg_8a4f", "status": "queued" }

White label SMS gateway integration

Connect our SMS Gateway API to your existing software, CRM or billing platform. Full REST support with real-time delivery webhooks.

  • REST API with SDKs for PHP, Python, Node, .NET
  • Webhooks for delivery + reply status
  • Extensive API documentation
  • API endpoints for account creation and management
  • API endpoints for account balance management
  • API endpoints for Single Sign-On
  • Auth0 access management available (on request)
View API documentation →

Seamless Payment Integrations for Your Whitelabel SMS Platform

Automate Your Billing with Stripe and Leading Payment Providers

As an SMS reseller, managing customer balances and manual invoicing can quickly become a bottleneck. That is why our whitelabel SMS platform offers optional, fully integrated payment processing directly within your reseller dashboard.

Key Features to Supercharge Your Reseller Business

Direct Customer Billing

Your clients buy SMS credits directly through your whitelabel portal. Payments are processed securely, and the revenue lands straight into your own account.

Smart Auto-Top Up

Eliminate service interruptions for your clients. When their balance drops below a set threshold, the platform can automatically recharge their account using their saved payment method.

Low-Balance Alerts (Email & SMS)

Keep your customers informed. Set up automated email or SMS notifications to warn users when their balance is running low, prompting them to manually top up.

Flexible Provider Support

While Stripe is our plug-and-play standard, we can integrate with a variety of other major payment processors to fit your local market needs.

SMS reseller program — referral & commission model

Another way to work with us: Introduce your clients to Smstools and get rewarded. Perfect for agencies, consultants, influencers, and more. We can setup a referral program where you bring clients and get rewarded. Clients pay directly to us, we handle all the administration, invoices and support. Contact us for more information.

Talk to a reseller specialist →
Monthly invoice
November
Paid
  • Acme Ltd€248.00
  • Bistro Centrum€64.00
  • Tech Solutions€174.00
Total revenue €2,847.00
Reseller overview
24 Clients
48.4k SMS this month
+38% Margin

White label SMS marketing platform

  • White Label SMS software, branded with your company logo and colors.
  • Your own SMS service which you can offer at your own rates to you customers.
  • Reseller API to automate everything.
Talk to a reseller specialist →
FAQ

Frequently asked questions

Can't find what you need?

Contact our reseller team
What is a white label SMS platform?
A white label SMS platform lets you resell SMS services to your clients under your own brand, logo and domain. You set your own pricing and manage your own client accounts — we provide the infrastructure, gateway connections and software behind the scenes.
How does the SMS reseller programme work?
You sign up as a reseller, receive access to our white label platform, and configure it with your own branding. You create sub-accounts for your clients, set your own per-SMS rates, and your clients pay you directly. You purchase SMS credits from us at wholesale rates and earn the margin.
Can I use my own domain for the white label platform?
Yes. The platform runs on your own domain or subdomain. Your clients see only your brand — there is no Smstools branding visible anywhere in the interface.
What is the difference between the white label platform and the referral programme?
With the white label platform, you manage your own clients, set your own pricing and handle billing yourself. With the referral programme, you introduce clients directly to Smstools, we handle everything, and you earn a commission. The white label model gives you more control and higher margins; the referral model requires zero administration.
Can I connect my own SMS gateway routes?
Yes. For existing SMS resellers who already have their own operator connections, we can configure the platform to route through your own gateway. This is available on request — contact our reseller team to discuss your setup.
What payment integrations are supported?
The platform integrates natively with Stripe for automated client billing, auto top-up and low-balance alerts. Your clients pay directly through your branded portal. We can also integrate with other payment providers depending on your market.
Discover our SMS platform today!

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