Personalized Bulk SMS
You can use Smstools to send personalized promotions to large groups of recipients. (e.g., "Dear [FORENAME], this weekend there is a 20% discount on women's jackets.").
Smstools has delivered bulk SMS services to companies across diverse sectors for more than 20 years.
Bulk SMS
Send Bulk SMS to hundreds or thousands of recipients at once — via our software or API, without a subscription. Pay only for what you use.
From 0,06 € per SMS in United States
- No subscription fees
- Pay only for what you use
- 20+ years experience
Recipients
VIP customers 847
Prospects 312
+
Message
Hi [FIRSTNAME], this weekend 20% off all winter jackets. View: smstools.app/w
Delivered in 1.4s
Vodafone · UK
98% open rate
1.2M sent today
What is bulk SMS?
Bulk SMS — also known as mass SMS or group SMS — is the sending of large volumes of text messages to hundreds or thousands of recipients simultaneously. Businesses use bulk SMS for marketing campaigns, appointment reminders, crisis communications and transactional notifications. Unlike a regular SMS app, bulk SMS is fully automated via SMS software or an SMS API, and can be personalised with the recipient's name, order or appointment details.
98% open rate / read within 3 minutes
Delivered in under 5 seconds
No app required / works on every device
GDPR compliant / EU servers
What do businesses use bulk SMS for?
Retail
Promotional campaigns and flash sales
Healthcare
Appointment reminders and confirmations
Events
Ticket confirmations and reminders
HR
Shift changes and internal communications
Hospitality
Reservation confirmations and no-show reduction
Government & Schools
Emergency communications and parent information
Smstools has been providing bulk SMS services to companies in various industries for over 20 years.
Bulk SMS features
Bulk SMS landing pages
You can also create landing pages in our SMS software and send them by Bulk SMS to large groups of recipients. This landing page is accessible via a URL in the SMS and opens in the web browser of the receiving smartphone. This can be an extensive HTML page or a link to a PDF document.
How can you use our Bulk SMS services for your communications?
1
Use our highly comprehensive SMS software to set up and manage your campaigns.
2
Connect your software to our gateway API so you can send and receive bulk SMS messages.
3
Integrate a virtual SMS number to receive replies to your Bulk SMS messages.
From 0,06 € per SMS in United States
- No hidden fees!
- Only pay for what you use.
- 20+ years experience
Integrations
Connect Bulk SMS to your CRM or software
Connect directly to your CRM, helpdesk, planning, marketing and e-commerce. 50+ native integrations, plus Zapier, Make and n8n for the rest.
Your customer data stays secure in Europe
All our servers are located in Europe. GDPR-compliant, with Data Processing Agreement on request.
GDPR-compliant
Full compliance with European privacy legislation.
EU Hosting
Servers in Europe, no US-cloud.
DPA available
Data Processing Agreement available on request.
10K+ active users
Companies worldwide trust the platform.
Uptime 99.99%
Guaranteed availability via redundant infrastructure.
GDPR · EU-only data
Client
TLS 1.3
EU servers
AES-256
Storage
Compliance certificates
GDPR
EU Hosting
TLS 1.3
99,99% SLA
Bulk SMS and GDPR: fully compliant
Sending business SMS via our platform is fully compliant with European privacy law (GDPR). Your data is stored on EU servers, opt-out requests are processed automatically, and you retain full control over your contact lists. As a Belgian company, we fall under GDPR supervisory authority and maintain a strict zero-spam policy.
Frequently asked questions about bulk SMS
Still have questions? Our team is happy to help.
Send your first bulk SMS free
What is the difference between bulk SMS and SMS marketing?
Bulk SMS refers to the technical process of sending large volumes of SMS messages to multiple recipients at once. SMS marketing is the strategic use of those messages for promotional or commercial purposes. Our platform combines both: scalable sending and targeted campaigns, all from one dashboard.
How quickly are bulk SMS messages delivered?
Our messages are typically delivered within seconds. Through direct connections with local telecom operators, we guarantee high throughput even for large volumes of thousands of messages per minute.
Is bulk SMS GDPR compliant?
Yes. Our platform is fully GDPR compliant. All data is stored on European servers, you manage your own contact lists, and opt-out requests are processed automatically. We are registered in Belgium and fall under European privacy legislation.
How many recipients can I reach at once with bulk SMS?
There is no technical limit. Whether you want to reach 100 or 500,000 contacts, our platform scales effortlessly. Large volumes are sent in batches to ensure optimal delivery and reliability.
Can I connect bulk SMS to my own software or CRM?
Yes. Via our extensive SMS API you can connect bulk SMS directly to your own software, CRM, ERP or marketing platform. We provide detailed documentation, code examples and technical support.
Can I set a custom sender name for bulk SMS?
Yes. Via our platform you can easily set a custom sender name (also known as "sender ID"), up to 11 characters. Recipients will then see your company name instead of a phone number. Please note: in some countries such as Belgium, an alphanumeric sender is not permitted — our platform automatically adjusts this per country.
Discover our SMS platform today!