Use case: Coca Cola stimuleert delen met digitale coupons via QR en SMS

When purchasing a Coca Cola Enterprises product, customers received a flyer with a QR code. By scanning the QR code, they could invite a friend to enjoy a free Adez, Honest or Fuze Tea product. The action was simple and made sharing an offer quick and easy.

Behind the QR code was a digital coupon created with Coupontools software. After scanning, the coupon opened directly in the browser. From there, customers could easily share the coupon with friends via email, SMS or WhatsApp.

When a customer chose to share the coupon via SMS, Smstools automatically took care of the delivery. The message was sent directly and reliably to the recipient. This turned every shared coupon into a fast and personal invitation, without extra steps for the user.