Use case: Volvo verovert het autosalon met slimme SMS marketing

Every year, Volvo appears at the vibrant Brussels Motor Show, the moment to showcase their latest cars, models and accessories to thousands of car enthusiasts, companies and private visitors. But this year, Volvo took it one step further.

To not only let visitors look, but truly engage them, Volvo launched a smart SMS marketing campaign that ran live during the show. Visitors saw a striking TV commercial with a simple call to action, SMS VOLVO to 8686.

The result was immediate. Right after sending the SMS, participants received a personal message with an exclusive promotional offer. This way, Volvo transformed a traditional motor show visit into an interactive experience, where visitors were not only informed, but also rewarded.

With this campaign, Volvo combined visibility, engagement and direct action, a perfect example of how classic events and digital marketing strengthen each other.