Use case: Efficiënte veilinguitnodigingen bij Equmedia

The challenge
Equmedia, a leading auction platform, faced the challenge of increasing active participation in their auctions in order to boost revenue. They were looking for an effective way to invite potential bidders and remind them of auction start times, without compromising the security of the bidding process.

Our solution
In collaboration with Smstools, Equmedia implemented a strategy for sending secure auction invitations via SMS. Whenever a new auction was launched, SMS invitations were automatically sent to a carefully selected list of potential bidders. These messages contained relevant auction details such as the date, time and a link to the auction page.

Results

Increased participation
By sending SMS invitations, Equmedia successfully engaged more potential bidders. The direct and personal nature of SMS encouraged recipients to participate and place bids, resulting in stronger competition and higher auction results.

Improved revenue
Thanks to the increased bidder participation, Equmedia was able to grow its revenue. The higher level of competition led to higher bids and improved returns per auction, allowing Equmedia to exceed financial targets and support continued growth.

Efficiency
Using SMS for auction invitations proved to be an efficient and cost effective communication channel. Compared to traditional marketing channels such as email or direct mail, SMS delivered higher open and response rates, helping Equmedia optimise marketing efforts and reduce costs.

Conclusion
The auction communication strategy at Equmedia demonstrates how SMS communication can increase auction participation and drive higher revenue. With the support of Smstools, Equmedia reached more potential bidders, strengthened competition and improved overall financial performance. This successful approach highlights the power of SMS as an effective and efficient marketing tool for auction platforms.