Use case: Persoonlijke klantbinding en waardering bij Ergosun

The challenge
Ergosun, a tanning studio, aimed to find a personal and effective way to strengthen customer engagement and show appreciation to their loyal clients. They sought a method to surprise clients on significant occasions like birthdays and express gratitude to new clients for their visit.

Our solution
In collaboration with Smstools, Ergosun implemented a thoughtful SMS strategy. They used Smstools to send personalized birthday wishes to clients, offering a complimentary treatment as a token of appreciation. Additionally, they sent thank-you SMS messages to new clients, expressing gratitude for their visit and providing an enticing discount for a second visit.

Results

1.      Customer Engagement and Appreciation: By offering personalized birthday wishes with a complimentary treatment, Ergosun strengthened its bond with customers. Clients felt valued and special, enhancing customer engagement.

2.      Encouragement of Repeat Visits: The thank-you SMS messages to new clients with a discount on a second visit proved to be an effective way to encourage repeat visits. Clients were incentivized to return and take advantage of the offer.

3.      Personalized Approach: SMS provided a personal and direct approach to reaching customers. The use of Smstools enabled Ergosun to connect with clients at relevant moments and offer them a special experience.

Conclusion
Ergosun's messages illustrate the power of SMS as a tool for customer relationship management. Ergosun has demonstrated how to communicate with its customers in a personal and effective manner, resulting in strengthened relationships, customer loyalty, and an increase in repeat visits. The implementation of Smstools has assisted Ergosun in creating valuable and lasting customer relationships.