Use case: Malcolm Harrison's SMS-Succes bij veilingen

The challenge
Malcolm Harrison, a leading family-owned trading company specializing in commercial vehicles and machinery, sought an effective way to optimize auction results and increase bidder engagement. The challenge lay in finding a direct communication medium that would capture the attention of bidders.

Our solution
In collaboration with Smstools, Malcolm Harrison discovered the power of SMS in boosting auction results. Prior to important auction events, SMS invitations were sent to registered bidders, emphasizing exclusive opportunities and high-quality lots. Additionally, reminders were sent to ensure that bidders were aware of upcoming auctions and deadlines.

Results

1.      Improved Bidder Engagement: The use of SMS resulted in a significant improvement in bidder engagement. The direct and personal nature of SMS messages ensured that bidders were quickly informed about new auction lots and events.

2.      Optimization of Auction Results: Malcolm Harrison noted that SMS invitations piqued the interest of bidders, making them more inclined to participate in auctions. This led to optimized auction results and a more competitive bidding environment.

3.      Efficiency in Reminders: SMS reminders proved effective in increasing attendance at auctions. Bidders received timely and targeted reminders, resulting in higher turnout and more active participation.

Conclusion
With the help of Smstools, Malcolm Harrison has made a significant impact on their auction strategy. The "SMS Success at Auctions" story illustrates how targeted SMS communication not only increases engagement but also results in measurable improvements in auction results. Malcolm Harrison continues to be a pioneer in leveraging innovative technologies to optimize their trading activities and achieve success in the competitive market of commercial vehicles and machinery.