'Kom op tegen kanker' is a Flemish non-profit organization that takes the lead in the fight against cancer. They depend on generous donors to fund initiatives. To give these donors an extra boost, the non-profit organization 'kom op tegen kanker' decided to collaborate with Smstools.
To support this noble initiative, Smstools provided a free shortcode (8686) to be used in the SMS campaign. Potential participants could send an SMS with a specific keyword to 8686. The particular keyword was "1000" or "thousand". When someone sent a message with the correct keyword to the shortcode, the sender received an SMS message back. The received SMS message included the web page URL where one could donate. One could jump straight from the SMS message to the web page with a click on the URL.
The use of SMS messages in this campaign had many advantages. For example, one knew exactly how many people sent an SMS to the shortcode and how many people clicked on the URL in the received message. Furthermore, the small SMS cost outweighed the received donations thanks to the SMS campaign.
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