What is the best time to send an SMS marketing campaign?
The success of your text message campaign depends largely on what time of day you send it. The goal is to keep customers engaged and prevent them from unsubscribing. Text message marketing offers many benefits if you do it right. Texting too much and sending irrelevant messages are the biggest annoyances of recipients. Although receiving text messages at undesirable times leans heavily against this. All of these factors can eventually lead to an opt-out. This is something you definitely want to avoid.
So when is it best to send a message? Unfortunately, the answer is never the same for every business. It depends on your industry, the type of service or product you offer, and ultimately who your customers are.
In this article, we list the most popular times and times to inform your customers via SMS.
Monday to Friday between 8 a.m. and noon or 5 p.m. and 9 p.m.
It may come as a surprise, but it's a good idea to send a text message in the morning. People quasi get up with their cell phones. It would be best to take advantage of it.
In the morning and the late afternoon, and early evening, you can send your customers a message. Before people start their daily chores, and after dinner time, you can feel free to send your customers a text message.
Just make sure you don't send messages after 9 p.m., which can come across as annoying. Frustrating your recipients is the last thing you want to achieve.
Research also shows that Friday is the most popular day to send a text message to your customers.
Saturday between 09.00 and 12.00 hrs.
Texting on the weekend is a little more complex than sending a message during the workweek, as the weekend is the perfect time to do something with friends and family. Nevertheless, Saturday also leans towards sending a message to your customers. The perfect time to do that is in the morning between 09:00 and 12:00.
Saturday is, in many cases, the busiest day of the weekend, which is why we recommend not sending messages after 1 pm, as people will be busy with friends and family. So Saturday morning is the perfect time to send your message, but be careful not to send it too early. Sleepers are not awake yet because of your promo and probably don't want to be woken up by it either. But definitely don't send too late either. That way, the recipients can still plan a visit to your store.
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