The challenge
The Dutch Traffic
Pilots Association (DTPA) faced the challenge of quickly and effectively
mobilizing their members for actions and keeping them informed of important
developments. They sought a direct communication channel to enhance member
engagement.
Our solution
In collaboration
with Smstools, DTPA implemented an effective SMS strategy for member
communication. Smstools enabled the association to swiftly call upon members
for actions through SMS messages and promptly inform them about the progress of
these actions. This provided DTPA with a direct and reliable channel for rapid
and crucial communication with their members.
Results
1. Swift mobilization: By utilizing SMS messages, DTPA
could swiftly mobilize members for actions. Members received direct calls and
instructions via their mobile phones, enabling a rapid and efficient response.
2. Real-time information: Sending SMS messages allowed DTPA
to keep members informed in real-time about the progress of actions. Members
received immediate updates and important information, enhancing engagement.
3. Improved communication: The implementation of Smstools led to improved communication between DTPA and its members. The direct and personal nature of SMS facilitated effective exchange of information.
Conclusion
This member
communication at Dutch Traffic Pilots Association demonstrates how SMS
communication can be a valuable tool for advocacy organizations to mobilize and
inform members. With Smstools, DTPA has implemented a powerful solution that
has contributed to enhanced engagement, swift action mobilization, and
efficient member communication.
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