Crisis communication and internal notices at municipality of Vlaardingen
Gemeente Vlaardingen
The challenge
The municipality of
Vlaardingen faced the challenge of ensuring both effective crisis communication
and swift internal notices. In crisis situations, such as high water levels, it
was essential to inform citizens promptly. Additionally, the municipality
needed an efficient channel to alert employees quickly about internal matters,
such as outages or login problems.
Our solution
In collaboration
with Smstools, Vlaardingen implemented a versatile SMS strategy. During crises,
citizens were promptly informed via SMS alerts, delivering crucial information
directly to their mobile phones. For internal communication, SMS messages were
utilized to swiftly notify employees of outages or issues, ensuring they were
promptly aware of relevant matters.
Results
1. Swift and direct citizen communication: During crisis situations like high
water levels, SMS provided a fast and direct means to reach citizens. Essential
instructions and updates were sent directly to their mobile phones, enhancing
response and compliance.
2. Efficient internal communication: For internal matters, SMS proved to
be an efficient tool to inform employees promptly. Whether it was outages,
login problems, or other operational issues, SMS messages facilitated immediate
awareness.
3. Improved operational response time: Thanks to the rapid dissemination of information via SMS, Vlaardingen was able to enhance operational response times. Employees and citizens were quickly informed, contributing to a more effective response in both crisis situations and internal operational challenges.
Conclusion
The story of
"Crisis Communication and Internal Notices at Municipality of
Vlaardingen" highlights the versatility of SMS communication. The
municipality of Vlaardingen demonstrates that SMS is not only a powerful tool
for citizen communication during crises but also an efficient means for
internal communication within the organization. The collaboration with Smstools
has assisted the municipality in ensuring rapid, direct, and effective
communication in diverse scenarios.
